Music + Technology = Pete Lacis

Possible Leak – Steve Jobs Macworld 2008 Keynote?

Posted by in marketing, public relations, technology

Twitter has been abuzz this morning regarding the possible leak of Steve Jobs’ Macworld 2008 keynote on wikipedia. If this turns out to be true, it marks an enormous change in the world of Apple pr, in that they have always been extremely tight-lipped about all things announcement related.  Leaks are a common way to build buzz, but it has never been Apple’s style….especially not Steve Jobs’.  This will be fun to watch.